The best subjects lines: a data-backed study

Check out this fan-flippin' tastic article about open rates.

I didn't write it, but I wish I did.

Something I love about this article is that it really focuses on how things are perceived by others. 

You know the easiest way to find out how what you write is being perceived?

Get feedback from your friends.

See, easy.

The worst thing you can do (which I am about to do) is write something and then send it off without having someone else check it. That's when I get emails from my dad correcting me. Which is fun, and keeps me on my toes and lets him relive his middle school teacher days. He even sends me edits in red!

But if I was writing something important, like a brand new website project or a sales page, I'd definitely want to have someone else's eyes on it. Even a friend, and even better if that friend knows about copywriting.

It may shock you, but sometimes even I write things that come off,well...off. Especially on the first or second go. I know. I know. I can hear you gasping from here, but seriously. I can hear you. It's a new plugin from Facebook that let me do that. Okay, I am kidding about the plugin.

But get this...

This week I was talking on the phone with a client who booked a VIP strategy session and Frank Kern's name came up. Frank's a big time famous, mega billionaire marketer guy. Personally, I'm not into his style.

(Dare I even say that with what I'm about to tell you???)

I [insert your favorite verb here] you not. The next day, whommmm do I see in my Facebook feed but 'ol Frank. Now, it's well established that the internet exists for free for public good just as much as it does to make money off that said public.

And every time you google something or click on Amazon, there are some Big Brother-like companies that exist solely to track your searches so it can provide you with things you might like to buy based on your searches. 

So it's no coincidence that once you do a search for "polar bear costumes" that you suddenly start seeing ads for polar bears every time you go online. (True story.)

That's not the shocker. 

The shocker was that I was talking about Frank ON MY PHONE. 

So did Facebook listen in on my conversation?

I'm not a big conspiracy theorist, but it's pretty coincidental, don't you think?

Tracking data and user behavior IS super useful. I'm constantly looking to see what works and what doesn't so I can make it better for my clients the next time. And that's what the whole subject line article is about. 

But I'm also intrigued by the concept of "Dark Social." Sounds so mysterious!

Dark Social is the way that things get shared in a way that's not trackable. Word of mouth, that's Dark Social. 

My friend Davy, who, by the way, shared this Mix Panel article with me, wants to start a dance night called Dark Social. I can't wait to dress up all goth and go.